• “We’ve never done marketing very well in this company. We all speak a different language.”

• “This new product (or service) is the most important we’ve ever launched. We have to get the positioning and messaging right the first time.”

• “We are losing deals on price when we have a clearly superior solution.”

• “No one understands what we do.”

• “Most of our marketing people don’t have a marketing background. They need a better understanding of marketing principles and methods.”

Do these comments sound familiar to you? If they do, you are not alone. I have heard countless executives and managers make these complaints. And I know how to help you resolve them.

Contact me . . . I can help.