Bob Michelet has more than 15 years’ experience in technology marketing, with concentrated expertise in corporate- and product-level positioning and communications strategy.

Between 1995 and 2001, he held several marketing positions at Cisco Systems, the worldwide leader in networking for the Internet, during a period of extraordinary growth and market change. As director of corporate relations at Cisco, he was instrumental in defining a corporate positioning strategy that moved the company from perceptions as a niche product supplier to recognition as a global leader in Internet technology. He also performed business analysis for Cisco’s service-provider line of business, was director of marketing for its consumer line of business, and assisted numerous operating units within the company on marketing and positioning strategy.

Prior to joining Cisco, Bob was partner in charge of the networking and communications practice at Regis McKenna Inc., a technology marketing consulting firm. In 11 years at the firm, he advised a wide variety of clients on marketing and communications strategy, new-market development, and channel strategy, with a focus on computer networking, advanced telecommunications, and networked applications. Clients included a broad range of companies, both large and small, including AT&T, Ameritech, Apple, IBM, Intel, Motorola, NCR, Pacific Bell, and Sprint.

He is an experienced public speaker, seminar leader, and independent consultant, and has been an adviser to the Entrepreneurial Fellows program at CalTech, and a member of the Governor’s Computer Industry Task Force in Minnesota. Bob began his professional career as an editor at The Oregonian newspaper. He is a graduate of Stanford University.

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